and Sesame Street
BROOKLIneN
I drew inspiration for the packaging from shapes found in New York Brownstones, and rounded squares that resembled building blocks. To tie everything together, I brought the fabric pantones and character outlines into the print & digital pieces for a cohesive look that brought the sweet Sesame Street personality while adhering to Brooklinen’s style.
Creative VP: Jess Gary
Design Director: Chrissy Ziegler
Director, Copy & Editorial: Katherine Penta
Photography: Claudia Di Maio & Heather Monks