and Sesame Street

BROOKLIneN

I drew inspiration for the packaging from shapes found in New York Brownstones, and rounded squares that resembled building blocks. To tie everything together, I brought the fabric pantones and character outlines into the print & digital pieces for a cohesive look that brought the sweet Sesame Street personality while adhering to Brooklinen’s style.

Creative VP: Jess Gary

Design Director: Chrissy Ziegler

Director, Copy & Editorial: Katherine Penta

Photography: Claudia Di Maio & Heather Monks