and Sesame Street

BROOKLIneN
A Sesame Street themed bookmark featuring Elmo's face, with the word "brooklinen" and the Sesame Street logo.

I drew inspiration for the packaging from shapes found in New York Brownstones, and rounded squares that resembled building blocks. To tie everything together, I brought the fabric pantones and character outlines into the print & digital pieces for a cohesive look that brought the sweet Sesame Street personality while adhering to Brooklinen’s style.

Creative VP: Jess Gary

Design Director: Chrissy Ziegler

Director, Copy & Editorial: Katherine Penta

Photography: Claudia Di Maio & Heather Monks

Sesame Street-themed packaging with blue border, featuring the Big Bird character in a blue circle, and text saying "brooklinen" and "Sesame Street," with a tag line about quality, safety, and love.
Open Sesame Street themed card game box with illustrations of furry characters and colorful tiles
Three colorful posters featuring Sesame Street-themed bedding, with a bed and character-themed sheets on each, showcasing different letters: A, B, and C with children or bedding images.
Three mobile screens displaying bedding and children's bedroom decor, with a Sesame Street theme, featuring colorful blankets, pillows, and a Plush Elmo figure.
Open Sesame Street themed brochure showcasing Sesame Street character-themed bedding, curtains, and room decor with images of children and playful illustrations.
A laundry basket filled with clothes and a bottle of Brooklinen fabric softener on top.
Memory foam mini pillow from Marlow along with its green packaging and carrying case, displayed on a split background of beige and teal colors.
Brochure celebrating 10 years of Brooklyn bedding with photos of people and pets relaxing in bed, and promotional text offering a 25% discount in a retail and online store.