BROOKLINEN

Organic Collection

A white label with black text reading "Organic Ribbed Bath Mat brooklinen" in a soft, fluffy, cream-colored setting.

In 2023, Brooklinen introduced its Organic Collection; featuring hangtags and clamshells, designed with love using Adobe Illustrator. We wanted to capture the essence of simplicity and cleanliness, so we opted for white paper, rounded corners, and an embossed bean shape. This soft and delicate bean symbolizes the easy organic feel that our collection embodies.

Creative VP: Jess Gary

Design Director: Chrissy Ziegler

Director, Copy & Editorial: Katherine Penta

Photography: Claudia Di Maio & Heather Monks

Close-up of an off-white, crinkled organic duvet cover with a white tag attached, displaying the text 'Organic Duvet Cover' and the brand name 'brooklinen'.
Two white product labels for Brooklyn organic ribbed bath mat and towels, placed on crumpled white tissue paper.
A white paper bag labeled 'Organic Ribbed Towels' from Brooklinen, sitting on a wooden surface, with sunlight casting striped shadows on a textured beige wall.
Tags for organic duvet cover and core sheet set on white fabric background.
Collection of cleaning products on a wooden surface next to a potted plant, including fabric refresher, fabric softener, and natural detergent, with a white towel nearby.
Text overlay stating 'National Fentanyl Prevention and Awareness Day' over a blurred image of a person's face.
A hand holding a wrapped gift with light blue striped wrapping paper decorated with small illustrations of animals and toys, tied with a blue string.